The Gym Website That Converts

Most gym websites fail at one job: turning a visitor into a member. They show pretty photos but bury the pricing, don't make class schedules obvious, and have no clear "Start Your Trial" button.

If your gym has a great in-person experience but a weak website, you're leaving money on the floor. Here's how to fix it.

The 5 Pages Every Gym Website Needs

Home / Hero — One clear promise ("Transform your body in 90 days") + trial CTA above the fold

Classes & Schedule — When, who teaches, what to expect, difficulty level

Membership Plans — Tiered pricing with "Most Popular" badge on the mid-tier

Trainers — Headshots, certifications, specialties — makes the gym feel human

Transformations / Gallery — Real member results drive social proof

Use IslaApp for Gym Websites

We have 4 fitness-focused templates:

Fitness & Gym — modern full-service gym with classes + memberships
Yoga Studio — calming design with class schedule and retreat booking
Boxing Gym — high-energy with trainer profiles and program tiers
Sports Center & Hub — multi-sport facility with field/court booking

Each includes:

Membership tier displays (Basic/Pro/Elite)
Class schedule grid
Trainer/instructor profiles
Online store for memberships, supplements, apparel
ATH Movil + credit card payments
Bilingual EN/ES

Pricing Your Memberships Online

Show the price. A 2025 fitness industry study found gyms with transparent online pricing convert 2.8x more trial signups than gyms using "Contact us for pricing."

Recommended structure:

Basic — $29/mo — gym access only
Pro ⭐ *Most Popular* — $59/mo — gym + unlimited classes
Elite — $99/mo — everything + personal training session/mo

The Most Important Button: Free Trial

Every gym website needs a giant, impossible-to-miss Free Trial CTA above the fold. 7-day free trials are the industry standard. 80% of our templates include this pattern out of the box.